Portfolio Story 01: Adoption Metrics Dashboard
A Journey into Objectivity
From a simple desire to produce non-subjective heuristics in 2001, I recently came full circle by conceiving, prototyping and managing the creation of an application to track, measure and report design system compliance anomalies on a site-wide, automated level.
My Adoption Metrics Dashboard project strategy provides a complete user experience - from application development and design, to onboarding and support, and push/pull reporting and communications planning.
Portfolio Story 02: The Product List Page
Design Strategy: Product List Pages
The Home Depot Was seeking a solution for a PLP format that overwhelmed the customer with too many filter/sort and search options. My strategy won us recognition from NNG and a "Best of the Web" Award.
Design & Develop ... Repeat
Portfolio Story 03: State Farm Online Credit Card UX
Its not always a success story...
Sometimes all the best efforts still come down to priorities. I worked on a substantial strategy to improve online credit card application conversions. The project gave us a great opportunity to learn from personas, form field user tests, and omni channel experience processes. But in the end the entire project was scrapped due a switch in the bank's business model.
- Bank Personas
- Beneficial Owner File Uploads
- Authorized User Small Business Credit Card Flow
- Baseline form fields flow testing
- Final Form Design user testing
- User Testing results
Portfolio Story 04: Credit Center Experience
Portfolio Items by Lifecycle Stage
Information & UX Architecture
User Personas, Journey Maps, etc.
Research & Statistical Analysis
User-centric experience modeling and focus.
For design, I like to start with requirements and success metrics. But I'm also skilled in leading collaboration sessions via online workspace.
Research & Statistical Analysis
User Personas, Journey Maps, etc.
Research & Statistical Analysis
Show me the data.
I have a uniquely objective process for collecting and visualizing competitive, user, site, and design compliance data. By quickly ramping this format, my teams meet dual-track or spike based agile head-on.
User Personas, Journey Maps, etc.
User Personas, Journey Maps, etc.
User Personas, Journey Maps, etc.
Empathy begins with ...
User expectation is the first step of a good experience. Delight and satisfaction are its destination.
Content / Writing Samples
Prototypes, Storyboards, and Flows
User Personas, Journey Maps, etc.
Schooled in journalism and library science.
My roots are in content strategy, reverse pyramid structure and technical/instructional writing. But, I also enjoy making good ad copy.
• Content Strategy - Emory University
• SunTrust CMS Workflow Tutorial
Prototypes, Storyboards, and Flows
Prototypes, Storyboards, and Flows
Prototypes, Storyboards, and Flows
Proficient in Axure.
Low-Fi Mural boards, high-Fi Axure RPs, and everything in between. Also proficient in Skype/Craft/Invision (tho these tools are loosing competitive ground).
• Authorized Balance Transfer Credit Card Flow
• Design System Intake Work Flow
• SunTrust Check Capture Demo Storyboards
• The Home Depot Fly Out Menu POC
• The Home Depot Fly Out Menu Poc II
Leadership & Strategy
Prototypes, Storyboards, and Flows
Prototypes, Storyboards, and Flows
"Boots on the ground" via agile or waterfall.
Regardless the project format, I'm skilled at quickly ramping up - and documenting - the right Plan of Attack for success. I'm also a skilled manager and mentor